Contact No: 01-9203956

Dragons Den Appearance – 10 Years On

Ten years ago, on April 16th 2012 our founder, Paul Jacob, walked into the Dragon’s Den to present his Smart Storage solution to Dragons, Norah Casey, Gavin Duffy, Niall O’Farrell and Sean O’Sullivan. Smart Storage is the answer to every households’ problem “lack of storage space”. Our understairs storage units maximise the unused space beneath the stairs and provide a discreet storage solution.

After a successful pitch to the Dragons, resulting in Norah Casey becoming a Shareholder, Smart Storage has gone from strength to strength and is now the largest provider of understairs storage in the world.

With over 60,000 units installed around the world Smart Storage has proved it has global reach.

The company now employs more than 60 staff and has significantly expanded in Ireland and the UK with Smart Storage understairs storage units now available nationwide in both countries. From 469 units installed at the end of 2011 to over 60,000 units ten years later, we have an ever-growing network of experienced installers working tirelessly to provide a storage solution to suit all our customers needs.

Ten years on from Paul’s pitch, homes have gotten smaller and the pandemic has seen them transition from living spaces to hybrid working/living spaces, further highlighting the need to maximise every inch of available space.

So what’s next for Smart Storage? 

Our founder Paul Jacob believes the best is yet to come:

“The past 10 years have flown by and have seen fantastic expansion in the business. I would like to thank all the staff, past and present, who have helped on our journey and all our customers who have supported us. It is so rewarding to see returning customers who have moved house or whose mums and dads were customers now order from us. With over 11 million homes across Ireland and the UK we have a lot more work to do, and our growth plans for the next 10 years are very exciting. Dragons Den was the platform that helped launch the business, our team & loyal customers will be the driving factor going forward.”

When we ask our customers what they like about our business, the answer is always the same. They love the simplicity of our product, our attention to the customer’s needs, our amazing fitters and the job of getting it all completed in 1 day. With an impressive score of 4.9/5 on Trustpilot and a two year warranty you can be sure our award-winning team can create the perfect storage space for your home. 

Contact us for a quote today, visit smartstorage.ie or call 01-9203956 today. 

Dragons' Den – Five Years On

On April 16, we celebrated five years of Smart Storage success following on from our Dragon’s Den TV appearance. Back in 2012, entrepreneur magnate, Norah Casey invested in the company. Today, we celebrate with over 70 staff employed across Ireland and the UK in logistics, sales and marketing.

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