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Smart Storage specialises in discrete home storage solutions. Prompted by the growing ‘shoe crisis’ in their own home, husband and wife team, Paul and Clodagh Jacob developed Smart Storage, a range of under the stairs storage solutions. Designed to fit under the main stairwell or attic space, the goal was to maximise storage by installing slide-out drawers. The units fold seamlessly into the wall without having drawer handles obstructing the hallway or room.

The story took off when Paul appeared on the 2012 season of Dragons' Den and received an investment from an entrepreneur magnate. Qualified engineers Clodagh and Paul developed the idea when their two young daughters began to follow in their mother’s footsteps – developing a keen interest in footwear. Paul badly needed to devise an easier way to store the growing ‘shoe mountain’.